I just read this article on BBC online, which underlines the importance of a good trailer these days. Using trailers wisely has become highly important – the buzz a trailer creates (good or bad) truly sets up a film’s future at the box office.
The most important thing is to release and distribute the trailer widely, which means to place it where lots of people can see it, talk about it AND forward it to their friends. Your own website is a good place for it, but very often it is better to concentrate on Social Networks (niche as well as mainstream, depending on your film). We’re working hard on identifying the right networks for you.
In the meantime, watch this trailer - for one of my favourite docos.
One Comment
It can also set them up for time to come with DVD sales etc. if you stumble across one that interests it is likely to stick in your mind – another reason why YouTube can be such a handy tool. As you pointed out with your link. It is now a couple of years since that film came out, but if someone was to stumble across that trailer on YouTube now, the interest in the film can still be maintained (much like word of mouth in some ways). However, while a trailer can be ‘an event in itself’ it is still essentially one advertising one, something to draw you in to – or scare you away – from the film itself.