I found some interesting fresh stats on German online viewing behaviour. According to Comscore, German Internet users watched an average of over 100 videos per person in August (and that is summer over here; imagine what this number could climb to during the dreary months of winter). Some facts and figures from the press release:
“- 73.2 percent of the total German Internet audience viewed online video.
- 16.4 million viewers watched over 1.5 billion videos on YouTube.com (95.3 videos per viewer).
- The average online video duration was 4.3 minutes, the longest of any of the five comScore Video Metrix countries (which also include the U.S., Canada, U.K. and France).
- The combined German online video viewing audience watched a total 219 million hours of video content.
- According to comScore M: Metrics, 3.1 million mobile phone subscribers used their phone to watch any kind of TV or video in Germany, of which 46.7 percent were younger than 25 years of age, based on a three month average ending August 2008.”
A large proportion goes to Google Sites (over half), followed by local TV station outlets ProSiebenSat1 and RTLGroup. Pure online streaming platforms like dailymotion.com made it into the top 10 as well.
If you want to reach your audience in Germany, online is definitely the way to do that. I recommend using the national sites whenever you can to upload your videos/trailers, like i.e. dailymotion.de instead of .com for the German market.
