Remember that movie last year? It was the opening film at TriBeCa (where FilmTiki’s Matthew Kerr is at the moment – tweet him @matthewkerr if you want to get hold of him). It was a mainstream comedy, with the wonderfully hilarious Tina Fey and Amy Poehler. It was reasonably successful. I want to find out what they did in terms of their online marketing, though, and if they took Social Media use habits of new mums (who were one of their target audiences, for sure) into account:
According to an new report from Nielsen, new mothers just love Social Media. They turn to the web to connect with others, are more likely to participate (on Social Networking sites like i.e. Facebook, whose “population” consists of more women than men in general) and also publish content, like blog.
In fact there are a lot of parenting, mum and baby-themed blogs out there, that are highly successful, something we also discovered quite early during our research for our database. So if you want to engage and audience of new mums, go online. You are definitely going to find them there!
