Sharing and using Online Video
We always knew it: online video distribution is the future! And once again this trend has been confirmed in the past few days:
“72% of U.S. Internet users watched video clips monthly-making video bigger than blogging or social networking.”
Well, that’s not news to us, because researchers like
Nielsen have already published similar studies. However, the exciting fact here is,
“that scale of usage would mean online video in the U.S. is now as big as network TV.”
Tom Smith of Trend Stream told eMarketer:
“This research shows that in just three years we’ve reached a watershed in the way that consumers expect to watch, contribute and share video content. Web users want to participate at every stage, including the creation and sharing of material.”
In terms of sharing online videos the distribution in social networks are the second most popular method with 23%, following video sharing via E-Mail with 50%.
Filmmakers out there: use the power of (social) web possibilities in order to get your movies noticed and seen. For example, every Facebook user shares his profile with an average 120 friends. So if you post your trailer or DVD release only once, imagine the impact that this one simple and free action can have! Isn’t it great? Start using it – right now!
This entry was written by
wolfgang, posted on
May 28, 2009 at 3:48 pm, filed under
FilmTiki and tagged
blogging,
facebook,
Internet users,
Lightspeed Research,
Nielsen,
online film distribution,
Online Video,
social networking,
social web,
Tom Smith,
Trendstream,
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