FilmTiki’s online week in review – part 22

Here’s a short weekly online review for November 30 – December 6 2009

New Positions – Director of Distribution & Marketing

YES, that’s the right approach (found on the future of movies):

Just like the director, the producer, the director of photography, all the department heads… filmmakers should be hiring a director of distribution and marketing from day 1. The filmmaker also needs to be involved with the whole process.

What does a person really need to know to make a movie?
Stephanie Hubbard, Award winning Editor, Writer and Story Consultant explains what a person really needs to know to make a movie

Share Completely Legal Movie Clips on Social Sites With MovieClips.com
Mashable presents a new service for moviefans called MovieClips.com where you can share completely legal movie clips on social sites. Check it out!

Deutschsprachige Online Mediatheken – gratis Fernsehen
Kollermedia posted a nice overview on VOD services from German language TV channels!

FilmTiki at the Unerhört Music Film Festival 2009

And of course we visited the website of the Unerhört Music Film Festival, where FilmTiki’s Wolfgang Gumpelmaier was part of a panel about the future of film. A review about the festival is coming soon!

FilmTiki’s online week in review – part 21

Here’s our weekly online review for November 23 – November 29 2009

How to prepare for OpenIndie
OpenIndie was started a few months ago by Kieran Masterton and Arin Crumley and it seems that their project is being realised bit by bit. Read their story.

Fujifilm short film competition
We found a good competition on the web, the Fujifilm short film competition. Maybe you want to submit your short film? From their website:

Enter the new Fujifilm short film competition, win up to £4,000 worth of Fujifilm Motion Picture film stock and a host of other fantastic prizes.

FilmTiki on Radio Ö1
FilmTiki’s Iris Lamprecht was interviewed for the Austrian radio magazine digital.leben about online film distribution: Web statt Kino? Independent-Filmvertrieb via Filmtiki. Sorry, for all English speaking readers, German only!

How to Use Social Media
Online legend Guy Kawasaki interviewed Dan Zarrella, writer and Social Media guru. Read this little question and answer battle on Open Forum.

Google Wave Use Cases: Arts & Filmmaking
Read an interesting article on Read Write Web about Google Wave uses cases in filmmaking. Thanks to @derAlekx for this tipp!

Find Your Audience — So They Can Find You
Gary King is talking about how you get to your audience on wordbook project.

FilmTiki’s online week in review – part 20

A bit late this time, but here’s our weekly online review for November 16- November 22-2009

Long-form online video viewing doubles
I first read about this on Matt Dentler’s Blog, than on Video Business: according to a recent study by Parks Associates

The number of Americans with high-speed Internet access who regularly watch television shows or movies via the Web has doubled in the past year.

On the one hand, the growth reflects the increasing popularity of VOD platforms, on the other hand the growing number of set-top boxes and players that can be used to access the web.

Online video guides go live
Video Business presented some new websites that guide users through the growing number of VOD-services. Absolutly something we’ll use more and more in the near future!

Jon Reiss: Think outside the box office
There’s one name you definitly can’t escape when you are in film business nowadays: Jon Reiss. His book Think outside the box office is a guide for film distribution and marketing in a digitalised world and has been mentioned a lot over the past few weeks. If you want to learn more about Jon Reiss’ theories you can either check out those two takeaways from Jon Reiss @ the IFC Center, read his blog post about a new world order or crisis on Indiewire or listen to an interview on Cinematch.

Future of Movie Marketing – Filmmakers Need to be Involved
I read some interesting thoughts about the future of movie marketing, for example this one:

The social/online presence should have been started well before 30 days previous to release. These things take time to build.

That’s what we always say here at FilmTiki. If you need support building an online marketing strategy, feel free to contact us!

Affiliate Marketing – Is it for Indie Films?
I came across an interesting article on DIY Flix about affiliate marketing for indie films. Maybe that’s something for you?

U.K. Film Council to Put More Money Into Movies After Cost Cuts

According to Bloomberg, the U.K. Film Council  plans two new movie funds, aimed at first- and second-time filmmakers. To stay up-to-date check out the Film Council’s website regularly.

FilmTiki’s online week in review – part 19

VOD – Voyage Of Despair part 2/3

Finnish filmmaker Timo Vuorensola, well known from Star Wreck and Iron Sky, is testing VOD services in this blog series on Zombie Room. Really worth reading!

Raindance – a truly awesome source

Filmmakers out there, you should really appreciate Raindance’s efforts in supporting you and read 7 Essentials For A Press Kit and their Tips and Tools for Film Distribution.

The Shortie Awards

Today I came across The Shortie Awards on YouTube.

Established in 2001, The Shortie Awards: Student News and Film Festival recognizes original digital media productions created by student filmmakers, ages 7-18, and their teachers.

The Prodigy – music video directing competition

Electropunkband The Prodigy run a competition on Dailymotion to direct their new video ‘Run with the wolves’ and you could win £3,000!

Coming soon: Unerhört Filmfestival in Hamburg

As the only film festival for music films and documentaries held in Germany, UNERHÖRT! screens film productions about musicians, bands and their works, about festivals, movements in music and the relation and mutual influence of high- and subculture.

In its 3rd edition, the festival takes place in Hamburg from Dezember 3-6, 2009. Watch the festival trailer on YouTube.

As part of the festival there will also be a congress this year, highlighting recent trends in music filmmaking, marketing and distribution. FilmTiki’s Wolfgang Gumpelmaier will be part of the panel ‘Was wird aus der Filmwirtschaft im Zeitalter 2.0?’, so if you’re in Hamburg on Friday, 4 December, we’d happy to see you there!

Shooting People wants to know what you want

British film networking platform Shooting People is providing training for this year’s London Short Film Festival and wants to know what filmmakers want. So they are running a survey. If you take part, you could also win some prizes – check out the Shooting People survey!

Last chance to enroll in ONLINE MARKETING FOR FILMMAKERS

UK filmmakers, this weekend’s your last chance to enroll in our workshop ONLINE MARKETING FOR FILMMAKERS in Brighton November 27 & 28.

FilmTiki’s Twitter lists

You know that from time to time we publish TweepML lists of filmmakers on Twitter, sorted by country, like Austria. This week we updated our UK and Ireland list and started one with filmmakers from the north (Norway, Finland and Sweden). If you have any suggestions for us, please tweet us!

FilmTiki’s online week in review – part 18

VOD – Voyage Of Despair – Part 1/3

Timo Vuorensola, part of the Star Wreck and Iron Sky crew, shares his ideas on future filmmaking and cinema on ZombieRoom. Recently he started a test on VOD-platforms available in Finland.

UK leads on-demand audiovisual services in Europe
There are more than 700 on-demand audiovisual services in Europe at the moment, with the UK leading with 145. These figures were reported by the European Audiovisual Observatory and Direction du Développement des Médias (France) in it’s report survey Video-on-Demand and Catch-Up Television in Europe.

Important Tools for New Screenwriters

Writer Eric Skramsted describes some important and usefull tools for screenwriters. Check them out!

Top 13 Guidelines for Commenting on Blog Posts

B.L. Ochman of What’s Next Blog shared some useful guidelines for commenting on blog posts. Really worth reading!

Illegal downloaders spend MORE on music than those who obey the law

I read an interesting article on Daily Mail online about illegal filesharing and their buying habits. A survey discovered that illegal downloaders spend more money on music than others:

The study, published today by think-tank Demos, found those who admit to file sharing spent an average £77 a year on singles and albums – £33 more than those who claim never to have wrongly accessed music for free.

A Blog is a Better Social Media Hub Than Twitter

Social Media Today gave some sound advice: Don’t rely on Twitter. Use blogs to communicate as well.

Learn how to market your film online: LIVE!
Don’t forget our workshop in Brighton. We extended the deadline until 13 November and we are giving away one free spot to one of you lucky applicants. Apply now and be in the draw to win your course fee back. See you there!

Learn how to market your film online: LIVE!

If you are reading this, you will be interested in marketing your film using online channels. Because that’s what we’re about here. You may even have found out that we don’t just help you learn how to do this on our platform here, but also offline.

The next chance to learn with us LIVE is on 27 and 28 November 2009, in Brighton, UK. Here’s some more info on the course (which does not only consist of a workshop, but also a consultancy phase following the course with one of our strategists).

And because we are nice people, and we know that all of you guys have a very limited budget, we have a little something for you: we are giving away one free spot to one of you lucky applicants. So apply now, and be in the draw to win your (already phenomenally low, because co-funded by Skillset) course fee back! See you there!

FilmTiki’s online week in review – part 17

Who is The Audience For This Movie?
The founder of production company filmutopia, Clive Davies-Frayne, is contemplating the ways to go about finding and building audiences for a movie. Very nice read!

Video-on-demand now 27% of Internet traffic: Study
Videobusiness posted new figures on the state of Video-on-demand: referring to a report by Sandvine 27% of the Internet traffic comes from VOD now!

Take the Survey: 50 States, 50 Filmmakers
Paul Harrill of Self-Reliant Film is calling for the survey 50 States, 50 Filmmakers to find filmmakers around the USA.

Steal my idea
Ronni Thomas has an idea for a movie and wants you to steal it! By the way, screenwriters, check out Greenwriter – the simple way for writers to share their screenplays with industry professionals.

Is Social Media the New Cigarette?
Social Media has some really interesting usage habit figures, according to a study from Retrevo, about the usage of Social Media, for example:

It found that their sample used social media in the car (over 35 – 9%, under 35 – 40%), at work (over 35 – 29%, under 35 - 64%), on vacation (over 35 – 41%, under 35 – 65%), on a date (over 35- 9%, under 35 – 34%), and after sex (over 35 – 8%, under 35 – 36%).

Why People use Twitter – in one word
Another nice post i found on Social Media Today was about the motives why people use Twitter, described in one word.
Guess what the most popular reasons are: People and Information. Surprising :-)

Net pirates to be ‘disconnected’
I first read about this in German on ORF futurezone, then switched to the English version on BBC News and it seems to be true: The UK plans to introduce tough measures against illegal file-sharers using a ‘Three Strikes Out’-model to punish them. What’s wrong with this picture?

Webseries in Germany
Finally, I came across a German website dedicated to webseries, called 3min.de. Definitly worth visiting!

FilmTiki’s online week in review – part 16

Studios adjust to digital distribution
The future is now! Studios are facing it and are changing business models to better cater to digital channels, says Variety.

Broadcast shows reach auds online

Another interesting Variety article shows how broadcasters use the Internet as an important tool for keeping their audience engaged.

Movie studios open their ears to online buzz

Seriously, a bit late, but nevertheless movie studios learn from Bruno and Paranormal Activity, Reuters confirms.

FilmTiki at the UNERHÖRT! Music Film Festival Hamburg
Last week I was asked by the organisers of the Unerhört Music Film Festival Hamburg to speak at the UNERHÖRT! Music Film Conference. There will be a panel discussion about the film industry in the age of web 2.0, aiming to answer questions like: How can you best promote your music film on the Internet? Which possibilities do you have as a producer? The conference will take place December 4th at the Beatlemania-Museum. Details coming up soon…

Social Media Engagement Tips: Twitter Alone is Not a Strategy

Many people believe that Twitter is the one and only online marketing tool. Dennis McDonald, editor at Social Media Today explains why Twitter alone is not a strategy.

Hulu Says Goodbye to Free Entertainment

I read on Cinematical that for Hulu

“It’s time to start getting paid for broadcast content online.”

Cinematical editor Monika Bartyzel asks the one and only question: Will you pay for Hulu?

FilmTiki’s Iris Lamprecht in the Media

Iris had the chance to put together a page in the Austrian newspaper Die Presse, skillfully designed by amoeba. Here’s the result:

Iris-Lamprecht-in-der-PRESSE

Online Marketing for Filmmakers

Why should you market your film? Well, that’s obvious – to get people to see it (and hopefully make some money on the way). But why should you market it online? Watch this:

You can learn how to market your film by using affordable online channels at our workshop in Brighton this November. Our own Iris Lamprecht will be your knowledgable host, assisting you in taking the marketing for your project(s) up a notch. Just send us an email at events@filmtiki.com to apply.

Details: Online Marketing for Filmmakers

FilmTiki’s online week in review – part 15

Three Cool Ideas: Streaming from set, OpenIndie, and “14 Islands”
Cinematech posted some nice stuff about movie marketing a few days ago. I like this live streaming idea very much ;-) What do you think?

FilmTiki at Power to the Pixel
FilmTiki’s Iris Lamprecht was at the PttP Festival in London last week and blogged about it. A lot. Here you find Iris’ PttP-posts.

New Indie-Film channel from the UK

Check it out – IndieChannelTV! Looks promising.

Crowdsourcing at its best
This week we came across a project called Mass Animation on Facebook.

With over 50,000 participants from 101 countries and 51 winners from around the world, Mass Animation is the largest global animation collaboration ever.

See for yourself, but we reckon this may be crowdsourcing done really well.

List of filmmakers from the UK and Ireland on Twitter
Please help us building a huge list of Filmmakers on Twitter from the UK and Ireland. By the way, here are some nice UK movies!

Online Marketing for Filmmakers

And of course,if you’re in the UK, check out our course on Online Marketing for Filmmakers in Brighton at the end of November. You have just over two weeks left to enrol.

Update: Bud Spencer – The Documentary

In our blog post about the importance of having a website we praised Austrian director Karl-Martin Pold for his enthusiasm to use the Internet for filmmaking and film marketing purposes. His documentary They called him Spencer, a movie about the Italian actor Bud Spencer aka Carlo Pedersoli, started as a written concept for a master thesis at the FH JOANNEUM Graz. A few weeks ago Karl-Martin finished his theoretical work, which also provides an interview with me about the possibilities of promoting a movie via the Internet. Download the German interview part here.

At the moment he’s celebrating his master degree and Bud Spencer’s 80th birthday (October 31). And of course he is preparing for shooting! In the meantime, he’s submitted the trailer to the Camgaroo Award 2009 where it was declined at first. Then he received a phone call, “Dear Mr. Pold, your trailer seems too professional. We think there is a professional production company behind this project, which is why it’s not suitable for our festival.” Karl-Martin’s answer simply was, “It’s a fan project – for fans, by fans.” And the lady hung up. Then the big surprise came that same evening: “They called him Spencer” won the “Camgaroo Award” for the best film idea!!! The prize itself is going to be a surprise (that’s why it’s not mentioned on the award website), the award ceremony is on October 30th in Munich. Read more about it on the official movie blog (sorry, again in German only).

Meanwhile, the project has also caused a bit of media interest in Austria: Today Karl-Martin’s idea was presented on Radio FM4 and they called for their listeners to participate in the project. Good luck, Mr. Pold!

Power to the Pixel, Day 2

Today (well, yesterday to be precise, but it’s before bedtime…) was a day of workshops at PttP. Unfortunately, as so often, I couldn’t stay for all of them, as I had people to meet in between things, but what I have seen was really good. Here are some of my impressions.

Read the fine print

This morning I was at a workshop/lecture by Gregor Pryor, who is an interesting lawyer (almost an oxymoron, I know) and partner at Reed Smith. He gave us a great rundown of what we need to look out for when distributing content in the digital sphere. Here are some of the things he said on the subject that I thought would be good to share:

  • Blogging and other Social Networking activities imply building a database, so it’s important to do this with a solid legal framework to be able to leverage the contacts you make.
  • Intellectual property rights of user-generated content need to be clarified (who owns what, what can you do with user-generated content etc.): only take the rights that you need, you need to state what you’re taking, and make sure that the user-generated content you are using has got he rights to any third party material cleared.
  • Also, you need to state how you are going to use the personal data of users, and state your privacy policy.
  • Copyright is certainly one of the most important things to worry about – are you going to release your work under a Creative Commons licence, or are you going to go the traditional copyright route?
  • This is an oldie, but a good reminder: producer and director own a film in equal shares.
  • If you are licencing the rights to your content to a digital distributor, make sure to have “No Warehousing” clauses – meaning that you can take the rights again if they don’t share your content, but just keep it on the “shelf”.

Do It Yourself: Marketing = storytelling

Filmmaker Hunter Weeks, who has been making, marketing and distributing films DIY-style since his first film 10 MPH, held an interesting afternoon session on his DIY marketing and distribution efforts for his projects. He ticks all the boxes in that department. Though his practice isn’t news to me (as it’s exactly what we encourage you guys to do) he said something really important I want to reiterate:

Storytellers are increasingly becoming marketers and micro-distributors.

That is basically the gist if the entire conference – PttP in a nutshell.

I had a good couple of days in London at Power to the Pixel. I’d love to have been at the think tank, I have a suspicion that that’s the best part of it… am therefore curious to read the results of the Think Tank. How did you like it?

Power to the Pixel – Day 1 review

Though the day isn’t quite over yet, it will be very soon for me, as I have more meetings this late afternoon… I have thoroughly enjoyed the speakers today, especially the filmmakers who spoke so passionately about their successes. Fellow Kiwi Lizzie Gillett put it aptly: “It’s so easy!”, she said, referring to how they connected with their audiences and crowdsourced the budget to make their film The Age of Stupid.

Also, I was very pleased to see that Nina Paley is doing so well. She did the maths, and since I last saw her at the Tricky Women Film Festival in Vienna this March, where she was just one week after she had given her animated feature film Sita Sings the Blues to the world – for free! – she has made USD$55,000.00 after expenses up to today: from donations (a whopping USD$23,000.00), DVD sales, theatrical screenings, merchandising and broadcasting it on TV. People just give her what they feel they should give her, even though they don’t have to. That’s the spirit – a passionate audience WANTS to support artists! “Who would have thought?!”, Nina said in regards to that. (Well, I did…)

I’ll be back at the Power to the Pixel workshop day tomorrow – really looking forward to it. Will definitely post a summary of my findings there, even if it’s not live.

The Age of Stupid at Power to the Pixel

The Age of Stupid Co-Producer Lizzie Gillett and filmmaker Franny Armstrong spoke about the successful launch of their film The Age of Stupid (which I’m sure you’ve heard about by now).

They started off their wonderfully fast-paced talk with the story of how Franny got into filmmaking in the first place. Her dad is a filmmaker, so she had access to make a film for McLibel who sued McDonalds in 1996, but nobody commissioned the film for it (with McDonald’s being McDonald’s and all…), which is why she had to make that film on her then boyfriend’s credit card debt.

It’s all about control

Back then Franny already knew that it’s all about controlling and owning the rights to your film, this is how she was able to screen it wherever she wanted.

Franny and Lizzie started working on The Age of Stupid in 2004, and funded the movie fully crowdsourced. They started selling “shares” in the movie and began with 100 shares of GBP 500.00 each. That way they raised GBP 37,000, now they are selling shared for GBP 10,000 a share. Though they thought at first that they’d have to get traditional funding as well, they were so popular that they started selling more and more, and kept in control of their product and the way they want to sell it and show it.

Also, they kept editorial control! Noone could tell them what to do, which is great with a climate change movie.

How to get your film seen… by lots of people!

Eventually they did get a sales agent to help them make deals – Celluloid Dreams. And even though they work really well, they themselves keep making deals with others, which at times complicates things. When they have ideas like making global screening events, it is not helpful if rights are sold already to certain territories…

How did they get people to see the film? Funders and crew were doing word-of-mouth – about 1000 people worked on the premiere. They worked with NGO partners to spread the message, like Greenpeace… about 50 organisations all up.

They had the largest ever live satellite screening worldwide just a few weeks ago – a global premiere from Manhattan on 21/22 September 2009.

Also, they started Indie Screenings (we blogged about it this summer), which enabled people to screen the film themselves. 781 community-organised screenings have happened so far with the revenue going directly to the filmmakers – no middle men involved.

Their next live event is at the UN climate summit in Copenhagen, something they are very excited about.

Basically, it is important for Franny and Lizzie to reach people who are passionate about the topic of their film. By utilizing online channels and the power of word-of-mouth they could really leverage their community to help them spread the word about The Age of Stupid.

Ted Hope at Power to the Pixel

Ted Hope, Producer & Co-Founder of This is that corporation, was the first speaker at today’s conference. He talked about how storytelling is changing. Here is a summary of his main points.

Cinema in its current concept is no longer the complete and representative art form for the world which we inhabit. It is not a location-centric passive experience to us any more, as this is so different to the media experiences we have in our everyday lives. People are embracing the fact that they are both audiences and creators now.

We can now therefore define a new art form that can also become a new business model. No matter what it’s gonna be called (cross-media, cross-platform), it will be founded on transparency and access.

We all have to participate in this new way of cinema. Cinema is a process, not just the narrative, it is the experience that resonates and carries on way after you have left the theatre. It’s a dialogue between audience and content. Those who are historically involved in distribution have inhibited the content producers’ access to distribution, but limited them to production. There has been a demarcation between markting and content, and that is now changing, as both of them are linked – storytelling-wise! There needs to be a dialogue between production and marketing, art and commerce, which will benefit the product (the content), the audience and the distribution of said content.

By extending the narrative into what was once called the marketing of business, cinema goes further than it used to, it can become a bigger influence on our lives, across multi-platforms and multi-media, and by changing a monologue to a dialogue with our audiences  we earn their trust and support in return.

For our art form and our business to reflect the world we are living in we need to experiment to find a new business model, we have to erase the lines between art and commerce, content and marketing. Ted Hope doesn’t have an answer yet, but he thinks it will involve these pillars:

Content and production

Discovery

Promotion

Participation

Presentation

When it comes to content and its creation, the narrative needs to be extended, from features to add-ons that will enable an ongoing conversation in a whole story world. Opening up the narrative is important, as audiences want to engage in different time(zones), media and ways.

The discovery process is important, and this needs to be expanded from blogs and Social Networks to other forums, so we can provide our audience with a more proper contact point for appreciation. We can help them understand how the work we do now fits into culture and facilitates cultural change.

Gaming, and how the players can interact in a gaming world, are also becoming more important. And we have to provide interaction on multiple levels – ask ourselves when coming up with the story: what could be a great application or widget? We need to design characters that can easily travel into other creator’s hands. Spreadibility is the key word.

Finally, content creators are not just creators but enablers. Building a fanbase of (extended) friends and family by sharing information openly about the creative process will help promote the content greatly. And filmmakers have to work to keep experiences alive much longer than we used to.

I think it was a solid first lecture for the day, hopefully setting the tone for the day. Though not news to me, I think it is inspiring to content creators who are now diving into the digital sphere, and are creating projects right now.

Streaming Power to the Pixel

If you wanna see what I see, check out the live stream here. You can watch the whole day. Not sure about tomorrow, but certainly not Friday as the Think Tank on Friday is an invitation only event, but they will post the outcome of their discussions online afterwards.

Live-Blogging from Power to the Pixel 2009

I am at my first Power to the Pixel this year (this time last year I was in Vancouver and couldn’t be here, but now that I reside just down on the coast it is easy to come along), and I am quite looking forward to two days of digital ramblings.

For those of you who don’t know, Power to the Pixel is (amongst other things) a conference devoted to digital content. Not just film, but content, and the spreading of said content. Digitally. Naturally.

I will be blogging etc. from the events, mostly today, but I will also try tomorrow (though it is workshops tomorrow, so I am not sure how much time I’ll have for it).

Keep checking your RSS feeds for updates.

Filmmakers on Twitter #02 – UK and Ireland

A few weeks ago we started a list here with Austrian filmmakers, film supporters and movies on Twitter (including their original bio). Here’s now what we’ve found in our Twitter-account for the UK and Ireland. This time we used a service called TweepML, which enables users to simply add all of FilmTiki’s recommended Twitter-accounts in three steps.

Step 1: Push the button

Click the button ‘Follow us on Twitter’ and you will be redirected to FilmTiki’s TweepML list of UK filmmakers on Twitter:

TweepML

Step 2: Uncheck accounts

If you don’t want to add all of the mentioned accounts, simply uncheck them:

Uncheck accounts on TweepML

Step 3: Add TweepML list to your Twitter

After selecting the accounts you want to add, scroll down, enter your Twitter account details (username and password) and hit ‘Follow’. That’s it, now you are following all our recommended accounts!

Follow on Twitter

By the way, please feel free to add some more filmmakers from the UK or Ireland in the comments. And if you want to learn how to best use Twitter for all your movie marketing and distribution needs, make sure you check out the Skillset workshop ‘Online Marketing for Filmmakers‘ we’re hosting in Brighton.

Update: Lederhosenzombies-Trailer skyrocketed

Last week our friends from Lederhosenzombies – the movie – really discovered the power of community. After uploading their teaser on YouTube and promoting it basically just using Facebook they reached 2,000 views, which remained at that level for the next month. Two weeks ago though, something surprising happened: their views on YouTube skyrocketed from about 2,000 to 6,000 views within just four days. After some research on Google and checking the insight statistics on YouTube they discovered that a German indie film community put their layout teaser on their front page.

So what’s the lesson of this story?
It is extremely important not just to promote your project constantly but also to reach the right people and/or community that can promote your movie through word-of-mouth, like their blog or website. To be mentioned or even perhaps recommended by a third party is a good way to push your project to the next level. So keep on promoting your project and communicate with as many people as possible. It definitely pays off!

FilmTiki’s online week in review – part 14

MedienKulturPodcast #2: Wolfgang Gumpelmaier (FilmTiki)
This week I was interviewed by Alexander Kamphorst for his Medienkultur-Blog. We talked about web movie marketing and changing media. Unfortunately it’s only available in German. But you are always welcome to send us your question or experiences with online film marketing via all our channels (Twitter, Facebook, E-Mail) in English.

Internet influences film audiences

We here at FilmTiki always believed in the power of the Internet for movie makers. Because their audience is online, too (estimated 94% of all moviegoers). That’s what a new survey by Stradella Road confirms:

If marketing mavens want to reach younger moviegoers when promoting their films, they need to embrace social networks or risk being ignored.

As an indie filmmaker you don’t have to live and breathe online and social media marketing, but you should get your head around it a bit at least. If you live in the UK, you should join our workshop in November 2009. Here are the details to FilmTiki’s workshop ‘Online Marketing for Filmmaker‘ in Brighton, supported by Skillset.

The 10 Dirty Secrets Of Independent Film
Raindance Film Festival founder Elliot Grove reveals some secrets of indie film. Especially secret #10 is quite surprising ;-)

A New Venue for Indie Films: Your iPhone
In the last few weeks Sally Potter’s movie Rage was in the media, because it is being released first on mobile phones.
Also Read Write Web posted an interesting article on this new venue for indie films. Techdirt also discusses creative marketing, using Potter’s model.

Jinni is now public
We had been waiting for this for so long: Jinni is a platform that tracks down movies available on VOD portals – try Jinni now!

Sketch2Photo
I found a nice video on vimeo about a tool called Sketch2Photo that creates a real photo from your drawn sketch automatically. Read more about it on ZDNet.

Affiliate Marketing for Filmmakers

I can’t remember whether or not we’ve posted it before, but it crossed my mind again this week:

IndieClix is an affiliate marketing management platform that gives filmmakers a new way to sell and market their films.

I haven’t tried it yet, but maybe that’s a new way to market your movie. Please post your experiences in the comments!